YouTube Podcast Visual Identity
Concept Development, Art Direction
Project Overview
National Public Media produced a podcast for YouTube called The Upload. I was tasked with designing the visual identity for the show. In 2022, The Upload was awarded Best Branded Podcast by PR Daily.
The Goal
Design the look and feel of the podcast while adhering to YouTube's branding guidelines.
Duration
August - September 2021
My Role
- Visual Designer
Responsibilities
- Research podcast competitors
- Study Youtube's brand guidelines
- Design Stakeholer presentations
- Iterate on designs based on Stakeholder feedback
The Show Tile
The first asset I designed were tiles for Apple Podcasts. My designs use YouTube's own typeface family, YouTube Sans. The colors come from YouTube's primary and secondary color palettes. The chosen option also uses a wave pattern from YouTube's pattern library.
Options presented to the client
Chosen option
